As the year comes to a close, I have been thinking hard about what books influenced me this year.
In 2012, I read fewer books than in past years and that is why I called these books my favorites, not the best (if you are looking for the best, check out 800-CEO-READ’s Elite Eight for 2012).
“Favorite” is also probably a better description of these books because I found my reading more directed this year as I worked on growing my business and spent time thinking about the parallels between entrepreneurship and publishing.
In any case, I wholeheartedly recommend any of these titles:
Make Space: How to Set the Stage for Creative Collaboration by Scott Doorley and Scott Without
The people behind of the innovative work environments at Standford’s d.school put everything they learned about collaboration and how to build space that support collaboration in this beautiful book. When I say everything, I mean everything from communication theory to bills of materials for the fixtures they built.
There is one message you get loud and clear from Guillebeau’s second book – be relentlessly useful to your customers. That means you need to be communicate in your offering clearly, give customers what they want (not what you think they need), and be OK promoting what you do. This might sound like Marketing 101, but we all miss some part of this when we launch our latest project or new business.
Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya
Maurya started his book in Lean Startup fashion as article written for his newsletter followed by a self-published edition. With a thousand copies sold of the minimum viable product sold, he partnered with O’Reilly to be their first book released in their Lean Startup Series. Running Lean is a more tactical book than Eric Ries’ Lean Startup and focuses around the three stages of startups: Problem/Solution Fit, Problem/Market Fit, and Scaling. Knowing which stage you are in allows founders to know what actions are going to move their startup forward.
Books that promise an inside look into an organization are often weak. The writer often lacks the access required to provide new and insightful commentary. Stross delivers the rare exception with his fly on the wall view of the drama founders experience in the Y Combinator program. And yes it is drama with founders pivoting from one idea to the next hoping to find the funding they need to take their startup to the next level. What we also see through Stross’ reporting is the philosophy that drives the Silicon Valley’s premier boot camp/accelerator/grad school for startups.
The Essential Deming: Leadership Principles from the Father of Quality by W. Edward Deming
There aren’t many business authors who accumulate the quantity or quality of work that warrants a greatest hits album. Peter Drucker and Warren Bennis both did and it is nice to finally see Edward Deming receive the same treatment. You might find Deming’s writings more difficult to read as his arguments resemble geometry theorems in their completeness and clarity. The work might also seem foreign because his prescriptions are still largely ignored. Maybe this new volume will solve that problem.
I am a member of the sketchnoting tribe and it’s so great to see my long time friend Mike Rohde create a book that celebrates visual thinking. I have wanted to move beyond my style of a single “font, arrows pointing all directions, and lots of exclamation marks. The Handbook shows great examples from other sketch noters and exercises to improve this largely improvisational art form.