In this episode, I talk with Michael Schrage about designing customers and running experiments in the world of book publishing.
Michael Schrage is a visiting fellow at MIT and the author of several books including
Who do you want your customers to become? and The Innovator’s Hypothesis.
In the first half of the interview, we talk about an better way to think about customers and why cheap experiments are than good ideas. In the latter half, we apply these ideas to readers, authors and the world of book publishing.
Books By Michael Schrage:
Who Do You Want Your Customers to Become?
The Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas
In this episode, I talked with Dan Ward about large scale innovation and book publishing.
Dan served in the Air Force for 20 years delivering large, complex projects.
In a nod to the title of his first book, he believes that fast, inexpensive, restrained and elegant methods are the ones that work best for innovation.
Dan also talks about his approach to using minimum viable publishing and building an audience over time.
Dan Ward’s books:
FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation
The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse
For episode one, I am interviewing Peter Armstrong, co-founder of
I met Peter about eight years ago. We have been both on the same path believing that books are startups.
While I have been publishing books, his path has been creating a platform for publishing and selling books.
I hope you’ll take the opportunity to learn more about how they are changing book publishing.
Given my work at Astronaut Projects, I get a chance to talk to many interesting people around the world of book publishing.
To share more of those great conversations, I am starting a new podcast called Better Books.
I want people to read better books.
I want people to write better books.
And I want people to publish better books.
Today’s episode is the trailer for the podcast.
I hope you’ll check it out!