Half Empty

Scott Rosenburg discusses his comments from Supernova. He takes a less optimist view to the adoption of blogging by the wider corporate world. I have to agree. If companies don’t have time to talk to bloggers, how can they be putting any importance on having internal folks creating blogs?

Another Perspective

Noah Fields was nice enough to link to and comment on my Corporate Religion book review over at 800-CEO-READ. I wanted to share the introduction from his post:

Most business blogs are almost solely comprised of links to other blogs mixed in with occaisonal content. What usually happens is one person will post a decent article and everybody else decides to link to that post in their blogs. I guess all the yuppy entrepreneurs don’t like to have their genious innovative abilities taxed on a real blog of their own.

Seeing as its a fad, I decided to jump aboard the link train with this post. You may argue that this is not correct, because I’m usually not regarded as an innovative genious. Therefore I cannot theoritcally become a member of this fad, or… elite “link-group”, if you will. But hey, why not at least try and fit in with the preps? The worst that can happen is nobody will ever read my blog..[.]

Linking is an important part of blogging. It helps show the value of an idea. I think there is also a timing piece to linking. Because everyone has a slightly different audience reading a differing time intervals, it helps connect people with good thoughts. Links often continue the conversation with that blogger’s thoughts on the original post.

I also want to say that Noah makes a good point about content. As more and more people enter this space, the importance of original content is going to grow. People are not going to read blogs that just link to other blogs. I don’t think we have reached that point yet, but it is something to think about.

Noah – thanks for the thoughts and hopefully a few folks will check your site out.

BlogOn

I wanted to see if any of you are planning on attending Blogon. This is a day-long event is going to take place at UC Berkeley on July 23rd. It is going to be a daylong conference covering various aspects of blogging.

I think it will be interesting. I enjoyed listening to the webcast of BloggerCon, and think this will be similar. I also figured that being a part of this fledging industry I may have something useful to contribute to the conversation.

They are offering an special $149 rate for the first 50 bloggers that register. The normal rate is $495 before July 1st and $550 after.

If you want to keep up with the event, check out (of course) the BlogOn blog.

Business Blogging (Audio)

Here is the first audio post at A Penny For… If you are reading on RSS, click over and check it out.

Business Logs, Big Blog Company, and Blog Seviant

Let me know what you think about the post and the audio.

http://www.audioblog.com/playweb?player=2&audioid=P2c8a80510114d7273ed8de4e3c43b2abZVt%2FR1REYmN1&buffer=5&fcolor=FFFF99&bcolor=FFFFFF&size=20

Update (1/3/05): I decided to cancel my audioblog account. I am going to serve up mp3 files from now on.

MarketingSherpa Announces Readers’ Choice Blog Awards 2004

MarketingSherpa announced the winners of the Readers’ Choice Blog Awards this morning.

A Penny For… was nominated in the “best individual’s blog on the general topic of marketing and advertising”.

The winner is… Adrants and the honorable mention goes to Seth Godin.

I feel like the award show nominee that has to clap and smile as the winner walks up to accept the awards, but is thinking “WHY DIDN’T THEY PICK ME?!” 🙂

A Bzzing Business Blog

BzzAgent is a word-of-mouth marketing firm based in Boston.

They keep an interesting blog, which keeps customers and bzzAgents (people who create buzz for them) up on what is going on inside the company.

Their post today was a copy of the email they sent to shareholders and investors. I think it is pretty gutsy to tell the world about the angel funding you are looking for, who you are doing projects with, and who your big prospects are.

What is in a name?

I just wanted to give everyone another nudge to give us ideas.

We have a contest going on over at the 800-CEO-READ blog. We need a better name for our business book blog. Send us your ideas. The winner gets seven books of their choice.

Send your ideas to todd at 800ceoread dot com or leave them at the original entry.

The deadline is Monday.

NYT covers BloggerCon II

Juile Faherty writes an article in today’s New York Times about BloggerCon II. The article focuses on the business potential of blogs and advertising again rises to the number one position for revenue generation.

There is too much emphasis on advertising and blogs. I realize that Adwords and BlogAds have created the possibility of instant micropublishing. I realize that when mainstream media reports on our corner of the world that they are going to report from their perspective – newspapers and magazines create content and then sell advertising. I also realize that people are finding success and that makes a good story.

Let me offer another perspective.

  • My blog gives me credibility. It has allowed me to pursue projects that would not have been possible without it.
  • My project with KaosPilots has been moderately successful. We have sold a dozen $42 books in about the same number of days. Here we built off the PR from Fast Company, bought a couple of Adwords, and took advantage of the fact that Google likes weblogs.
  • I have landed a gig where I am developing and providing content for a company’s external weblog. I’ll post more on that soon. Bottom line: I am getting paid to blog!

There are lots of way to make money blogging. I would not say any of my methods are particularly novel, but I just wanted to show some alternatives.

Carnival of the Consumers

Jeff Doolittle has put together the Carnival of the Consumers. In his own words:

The purpose of this new Carnival is to share your experiences with the products you interact with each day. Whether it is a car, computer, guitar, or cleaning product, this is your chance to tell the world what you love/hate about something you’ve purchased in the past 3 months. What did you pay for the item? Where did you purchase it? Would you recommend the product to others? How does it compare to competing products? Tell us all about it.

There are some further guidelines on the index page.

I think it is a cool idea. With the growing mistrust of online reviews at places like Amazon, blogs become a source of information from known identity. Companies would be smart to pull these reviews together on each of their own sites. I like this Carnival because you get a smorgasbord in each edition.

[via Branding Blog]