In this first part of a two episode interview, I talk with Eric Ries, serial entrepreneur and author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.
The focus of this interview was to discuss the background of Lean Startup methodology and Eric’s path to write the book. My purpose was to focus on what brought him from the world of technology entrepreneurship to the world of book publishing. His blog Startup Lessons Learned was written anonymously when Eric started but within few months his readers wanted to know who he was. Interest from publishers followed, but Eric says that in Silicon Valley writing books is referred to as “putting the ink on the dead trees.” Putting that stigma aside, he decided that codifying the Lean Startup methodology was important and that a book was the best way to do that.
The Part I of the interview last 28 minutes.[audio:http://www.toddsattersten.com/audio/The%20Lean%20Startup%20Interview%20with%20Eric%20Ries%20-%20Part%20I.mp3%5D
“Entrepreneurship is the management discipline that deals with situations of high uncertainty,” says Ries at the start of the interview. In the second part to this interview, we talk about how this is precisely the world that authors occupy as they launch their own books and we talk about a variety of concepts from The Lean Startup methodology apply directly to book publishing. I will be posting the second part in early January.