In this interview, I talk with Eric Ryan, co-founder of Method and the co-author of The Method Method: 7 Obessesions That Helped Our Scrappy Start-up Turn An Industry Upside Down.
Method has done what few companies are able to do–establish a premium brand at the top of a well-established consumer products category. In their case, it was soap. Eric says method was established in the wake of two major trends: lifestyle in the home and sustainability and they merely looked for the right opportunity to take advantage of those trends.
The book is a corporate memoir, a celebration of the company’s first ten years. We don’t often get this view into a company or worse, the telling of the story is delayed so long that the anecdotes have atrophied with age and lost their meaning.
The interview lasts 21 minutes.[audio: http://www.toddsattersten.com/audio/The%20Method%20Method%20Interview%20with%20Eric%20Ryan.mp3]