After seeing HP using business thought leaders to promote their brand, it is interesting to University of Phoenix doing much the same. They have brought in Gary Hamel, Clay Christensen, and Nicholas Negroponte .
Here is clip from Hamel’s talk that was posted on YouTube:
Each speaker has a 50 minute talk, but you can’t watch more than a few highlights, unless you are student, instructor, or alumni of University of Phoenix.
Connecting with these thought leaders helps University of Phoenix’s brand, but limiting the ability to watch the material seems strange. Am I going to enroll in the school to get access to the presentations?