In this interview, I talk with John Hagel about The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, a book he co-authored with John Seely Brown and Lang Davison.
Hagel and his cohorts at Deloitte’s Center For the Edge, a research center based in Silicon Valley, have being doing research to understand what they call The Big Shift. Their work has uncovered a variety of insights, but the most telling is the reduced profitability of today’s corporations versus their counterparts forty years ago. We talk about how information, networks, and execution are changing the way individuals and institutions compete.
Pull is a very different approach, one that works at three primary levels, each of which builds on the others. At the most basic level, pull helps us to find and access people and resources when we need them. At a second level, pull is the ability to attract people and resources to you that are relevant and valuable, even if you were not even aware before that they existed. Think here of serendipity rather than search.
Finally, in a world of mounting pressure and unforeseen opportunities, we need to cultivate a third level of pull—the ability to pull from within ourselves the insight and performance required to more effectively achieve our potential. We can use pull to learn faster and translate that learning into rapidly improving performance, not just for ourselves, but for the people we connect with—a virtuous cycle that we can participate in.