In this video, Richard Nash talks about the future of publishing. He has been working on a start-up called Cursor, since leaving the publisher post at Soft Skull, and looking to test many of the assumptions the industry is based on.
I know Richard and he makes some incredible powerful points in this talk that we have talked about in our conversations.
- Publishing used to be about supply; the future will be about demand.
- Publishers only operate on a small part of the demand curve for what readers will pay for culture and connection.
- Success in the future will be about managing communities, not SKUs.