ChangeThis Publishes How To Read A {Business} Book

This week, the folks at ChangeThis published a manifesto I wrote titled How to Read a {Business} Book.

After writing The 100 Best Business Books of All Time, I decided to go back and document everything I had learned reading business books for a living.

Here is a small excerpt:

Leave Your Mark

Recording what it is you learned from reading a book should happen both inside and outside that book.

First of all, get over any fear you have of writing in a book. Business books are meant to be inter- acted with. Take a pen and leave notes in the margins. Get out that pink highlighter you used in college and mark up passages that strike you. The guys at Brand Autopsy used to keep a Dog- Ear Score for the number of pages folded over by the time they reached the end. Tim Sanders, in his book Love Is the Killer App, suggested that important learning points be written on the first blank page in the front of the book and great quotes for future presentations be recorded on the inside back cover. Personally I became a fan of 3-M Post-It Flags in writing The 100 Best for quickly marking pages that I needed to return to later.

Now you need to share what you have learned with the world. It doesn’t matter how. Pick a form and a medium and go with it. Steve Cunningham at decided videos were the best way to share his passion for business books. Chris Yeh builds book outlines on the aptly titled wiki, bookoutlines. Sean wrote short reviews and provided mind maps drawn on brown paper bags at John Moore uses SlideShare and creates quick presentations with the “money quotes.”

Just write a review—100 characters or 1000 words—and give it to someone to read. You get the idea.

Leaving marks in the book and leaving your own mark about what you learned will help you solve your problem and, in tandem, help others solve theirs.

Hope you’ll click through and take a look.

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