Again, Price is Just a Signal

“Luxury good prices are not directly linked to any type of costs.

The art of luxury pricing lies in quantifying the value-to-consumer regardless of cost, competitor or market prices.”

-from a marketing report by Simon Kucher & Partners, the leading consulting firm on pricing in the world

This is great quote from Priceless by William Poundstone. It is one of the books I recommend in the ebook Free to Flexible: Four Simple Lessons About Cost, Price, Margin and The Options Available to The 21st Century Business. You can download it here.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s