Business in France

I got into a conversation with a friend while I was in France. We were planning our next day’s activities and without any strong plans, I thought we should put up a lemonade stand out in front of the house. He said we couldn’t do that. I found that a bit odd.

That led into a hour-long conversation about business in France and US. The idea of the lemonade stand or the neighborhood kid mowing someone’s lawn is completely foreign. That really made me wonder what was so different.

Here are a couple of things:

  • All businesses need to go through some 20+ step governmental process before you can begin operating.
  • The average person doesn’t have the means of starting their own enterprise. That leaves banks as a main source of capital. Banks show a similar rigor in the approval process as those in the States.
  • There isn’t bankruptcy protection in France. If your business fails, the owner is personally responsible for the debt and will spend the rest of their life repaying it, if need be.

So, its hard to set-up, it is difficult to raise capital, and failure means a lifetime of repayment.

Laws and regulations do make a difference. I think we take for granted the entrepreneurial climate that exists in the U.S.

Blogging on the Viral

I hope everyone has seen the Viral Marketing Blog. I originally saw the link on FC Now.

It only started in January, but they are putting up three or four posts a day. They find ideaviruses, and rank them on coolness, ease of passing on, and strength of marketing tie-in.

My current favorites:

  • William Hung – A True American Idol
  • 867-5309 for sale on Ebay
  • Barbie Take PR Cue from J-Lo

Barry in town

Barry Moltz spoke to the Milwaukee Company of Friends Chapter last night.

I’ll post a summary over the weekend.

I find this interesting. Barry said the number of books he sells at his speaking engagements is roughly equal to 1/3 of the event’s attendance. Last night, we had 15 people and he sold 5 books.

So much to say…

I am finally back and somewhat settled. The next week is going continue to be busy and posting might be a little light.

I thought I would throw out a bunch of random thoughts that have been bouncing around my head.

  • There is a front page article in the WSJ today about Tupperware and the disasterous effect their partnership with Target has had on the mainstay independent sales reps.
  • I really liked the New Economy cover article in this month’s Fast Company. The article looks at a number of boom-created myths and revises them for the post-boom world.
  • This issue of FC also highlights the winners of the Fast 50 competition. There were two winners from WI. The first was Rick Terrien of Universal Separators in Madison. The second is Father Bernard McCoy of Lasermonks.com in Sparta, WI. We had Father Bernard at a Company of Friends meeting in Milwaukee last month. Check out their Fast 50 entry and I strongly encourage checking out their site. The pricing for ink cartridges is 30% to 50% below retail and all the profits go to charities.
  • With about two weeks left at the family business, I got a call from a company today that we did some work for last summer. They wanted us to make some more of the same parts and quote some other things. The total amount of business we did with them was about $1000 and we just received the fourth payment of $250. It took nine months to collect $1000. Do you think we are going to continue that relationship?
  • My son turns one next Thursday
  • My grandfather died last Wednesday. That added to the craziness of the past few days. He had been in very poor health over the last 18 months. For me, it was a blessing that he finally passed on. He was one of the nicest men you have ever met. He searched and found my first car for me – a 1978 sky blue Mercury Marquis. It is things like that which I will remember most about him.
  • I still have to watch the two episodes of the Apprentice that I missed.
  • My friends Cindy and Thibault are engaged to be married. They surprised us with the news during our trip to France. They had been holding out, so they could tell us in person. This means another trip back to France in August or September.
  • I am going to make a concerted effort to learn French over the next six months.

A little about a lot…more on Friday.

Summary of BBBT #1

I updated the tour page for Barry’s “You Need To Be A Little Crazy” Tour.

You can now find links to all of the BBBT entries on each site. Take a look through them if you missed the tour last week.

It is always interesting to see how six people can read the same book and get different things out of it.

Business Blog Book Tour Number 2

Ben spilled the beans over at Church of the Customer.

The book for our second tour will be Creating Customer Evangelists. The authors Ben McConnell and Jackie Huba will be travelling through the business blog world discusses varying aspects of their book.

Next week I will publish a list of dates and locations, but I can tell you that the tour will start March 15th.

Mark your iCals and Treos!

Still travelling

We are still away in Europe.

Check back next week for lots of good stuff. We are going to announce the next book tour. I have some great stories to share from the trip. And who knows what else might happen between now and then.

More soon…

The first BBBT comes to an end

Thanks to everyone for making the first Business Blog Book Tour successful!

Thanks to all of the tour stops for taking the time to participate.

I want to thank Barry Moltz for visiting with all of us. If you want to keep up with what is going on with Barry, visit his site and his blog.

If you are in the greater Milwaukee metroplex, Barry is going to be speaking live at the Company of Friends Meeting in Milwaukee. The date is Feb. 19th. It will run from 5:30pm to 7:00pm at the Eisner Musuem of Advertising and Design. Admission is $10 and students are free.

Right message, right time

You have heard the story that it takes somewhere between 9 and 15 times for someone to get your message. That message could be a CEO talking to the company employees. It could be a marketer looking for prospects. That is the whole frequency part of the advertising equation.

The other part is finding people who are receptive to your message. These are people who are in the right frame of mind to consider your offer and act on. That’s what happened with me and Barry’s book. I find my choice of blogs shifts and meanders based on my current interests. I think this is the harder part of the marketer’s job. How do you know what people are thinking and anticipate their need?

My stay-at-home status has changed interests. I find myself reading more about child development. I have been reading more on how to improve my writing skills.

I have also been thinking about how to spend my extra time. My wife works three days a week, and she is going to watch the little guy on the other two days. That leaves me two days to work on what I like. I am having figuring out the “what I like” part. There are a lot of possibilities from spending more time on the blog to writing a book (doesn’t everybody want to write I book?) to planting the seeds for another business.

I have been finding cyberspace support at The Occuptional Adventure. I really enjoyed his recent post on being sure you know what success is. I just finished reading Wooden by Coach John Wooden and says the same thing. He says people driven by the idea of success end up disappointed when they reach their goal.

I think my definition of success is changing and right now I am searching the marketplace for material and ideas to help with that process.

Like I said, it is all about timing.

Bonjour

After another cancelled flight and a change of airlines, we have arrived in Paris. The hotel we are staying at is a stone’s throw from Chateau du Versailles. Tomorrow, the little guy and I are going to make the required pilgrimage to Centre Pompidou (Paris’ major modern art musuem), while my wife works.

The reason you are going to get a post or two is the unexpected wifi access in the hotel. The other reason you are only going to get one or two posts is because two hours of access cost ten euros. I thought that was a little steep. This was my first experience getting a laptop to connect with a wifi network. It was very easy and very cool.

Thought we were leaving

We got on our first plane last night, and found out it was broke. Everyone had to get back off, and be re-routed. There was no way to get us to our connection, so we are going to try this all again today.

Check out the BBBT stop at Businesspundit today. Rob has asked Barry to focus on the people side of entrepreneurship. Tomorrow Jeremy at Ensight will be hosting.

Leaving

I am going to be travelling over the next two weeks.

Entries are probably going to be pretty light unless I have a good story to tell.

If you must know, we are going to be in France. My wife has some business the first week and then we are visiting friends the second week.

Bonjour!