My Apple Store Story

When I was in San Francisco last week, I made a specific point of going to the Apple Store. I thought it would be cool to see one of the flagship stores and see if something jumped into my hands that I had to buy. I walked into the store and immediately saw the trademark translucent staircase. I pulled out my camera and took a picture.

As I was putting my camera away, a store employee walked up and told me that no pictures could be taken in the store. He was very polite about it. I became pretty upset and I left the store.

I am sure there is a reason for no picture-taking. They probably want to be able to control the images that people see of their stores. The trouble is it stops customers and fans from talking about Apple and their stores. I wanted to share the experience of visiting the store with all of you. I don’t think this is the story Apple wanted me to tell.

Last to know

I am sure you have all seen the This Land cartoon. Someone just sent it to me yesterday. If you aren’t sure, click through and watch it. It is hilarious.

Film Blog

Zach Braff of Scrubs fame is writing a blog to promote his new movie Garden State. He wrote it, directed it and stars in it with Natalie Portman.

I think the entertainment industry could benefit greatly from using blogs to promote projects. There is always a built in set of people who are passionate about a project. It could be because of the love of the actors, the director, the original writer of the material, etc. The key is to have the person producing the passion be the one who is blogging. Consider Zach’s blog. He is getting between 60 and 300 comments on each entry. People want him to succeed.

[link courtesy of David at Dial.Log, photo courtesy of Fox Searchlight Pictures]

Trump Math

The WSJ reports today that reality show use to be the cheap way to program a network. That is changing quickly.

Before Donald Trump agreed to tape a second season of his hit reality show “The Apprentice,” he says he told NBC he’d need a few things. More creative control would be nice, and perhaps flashier living quarters for the contestants. And how about a personal publicist?

Then Mr. Trump took out his calculator. NBC paid him about $50,000 an episode the first season. But with his show winning huge ratings, Mr. Trump wanted a fat raise. He heard the six actors on the hit comedy “Friends” each took home about $1.5 million an episode so, as the sole star of “The Apprentice,” he figured he should get $9 million per show. Still, his program ran an hour and “Friends” just 30 minutes. Mr. Trump bumped the figure to $18 million. “That seemed fair,” he says in an interview. “I’m not being totally facetious.”

I think the lesson here is know what you are worth.

What A Surprise

I missed this last week, but The Sci-Fi Channel officially stepped forward and said the The Buried Secret of M. Night Shyamalan was a hoax.

It seems AP picked up the story using the press releases that Sci-Fi was putting out about the supposed tension between Shyamalan and the network. Sci-Fi’s new parent NBC stepped in. “This marketing strategy is not consistent with our policy at NBC,” NBC spokeswoman Rebecca Marks said on Sunday. “We would never intend to offend the public or the press and value our relationship with both.” I can’t find the show referenced anywhere on the website now.

As I said, the special was great. For it to truly work, there has to be some ambiguity has to whether or not it is true.

[thanks to Radio Nexus for the link]

More questions…

Suw Charman has a new blog at Corante called Strange Attractor. You may know her from her blog Chocolate and Vodka. She says:

In this blog, I want to understand the processes and functions that create these strange attractors, these swirly folded patterns. What makes for a successful blog? How do we counter high churn rates and rapid abandonment? And how do we implement blogs in business in a way that engages users and brings most benefits? [link]

More people asking questions…

Wiki

I just like posting a reminder every once in awhile about the bizblog directory wiki. We have just over 80 people now listed. If you are looking for some new reading, check it out. If you are blogging about your business or business in general, add yourself to the list.

Details, Details

I am back from the West Coast and BlogOn. People have been asking if it was worth the trip. At this point, I could go either way. The conference really was about tools and people who invest in companies who make tools. I had heard most of the stories that the panels told. I felt it was a vendor conference more than a user conference.

On the other side, I met great people. I know that it the reason people go to conferences. It is for the conversations over lunch and in the hallways. It was great to finally meet Robert, Heath, and Steve in person. I also met Hylton.

The conference got me thinking about blogging from a user/reader perspective. Seth hits on one of the first thing I thought of – Are blogs backwards? His new project ChangeThis has a blog called Read and Pass . It confused me at first because it didn’t match the view in my reader. Then I realized it was in chronological order. As Seth says, it is a much better way to tell a story.

I have been thinking about other questions too. What words are the best words to link to in an entry? How often do you really need to write and has RSS changed that? What sorts of entries generate the most comments and conversation? How can bloggers better welcome readers?

I would love to get together with people who are interested and talk this kind of stuff. There should be a conference for passionate bloggers. Unfortunately, I don’t see that happening. I think money and money would make it hard to get all the people in one place. So, we’ll try another experiment here at A Penny For…

During the week of August 9th, I am post a series of questions and invite everyone to chime in. My goal would be to generate a first pass on a Writer’s Guide to Blogging. There has been a lot of great stuff written on how to create a successful blog. I guess I want to go one level down and get into some of the mechanics and nuances.

If you have similar questions, pass them on. If you think this has all been done before, point me there. Otherwise, I hope you’ll join the conversation in two weeks.