This morning, I found this post called Brandishing books at Game Matters. It was a great post about Seth’s recent blog tour. There were also great comments about doing something similar with computer games.
I think things like Carnival of the Capitalists and the BBBT are great community builders. It helps everybody get to know each other and it helps with foster conversations.
I have updated the Business Blog Book Tour page for Seth’s Free Prize Inside.
If you missed any of the tour (which was outstanding BTW), you can find all of the entries listed by tour stop.
In the next couple of days, we are going to announce the book and author for the next tour.
Stay Tuned!
Today, you will find the last stop for the Business Blog Book Tour at Bold Approach.
Thanks to everyone who participated on this tour. It was the biggest on thus far.
And I have to give a huge shout-out to Seth for subjecting himself to the bazillion questions we had.
Now, go buy a copy of Free Prize Inside.
Since we are just finishing the BBBT, I thought this might be of interest.
This NY Times piece talks about how book tours now take place on TV rather than in book stores.
It’s a bit like TGIFriday but better. Thinking by Peter is hosting today.
Remember we have tacked on one more day. Monday we are at Bold Approach.
Robert gets the Business Blog Book Tour and thinks the Microsoft folks should do some of the same.
Thanks, Robert.
Jon at Business Evolutionist has invited everyone over to his place today for the Business Blog Book Tour with Seth Godin.
Visit today’s BBBT tour at WonderBranding. Also be sure to watch Michele’s video.
Jeremy is already off and running with the Business Blog Book Tour this morning.
Join everybody for happy hour at Brand Mantra.
Seth is riffing at the 800-CEO-READ blog today.
Today, Katherine Stone at Decent Marketing is hosting Seth and the BBBT.
You saw the work that the coroners at Brand Autopsy, right?
I need to announce two changes to the Business Blog Book Tour.
On Thurs May 6th, we will be moving the stop from Dana’s Blog to the 800-CEO-READ Blog. Dana had some scheduling problems. Seth is going to post some more thoughts on the book similar to what he did here.
We have also added one more stop to the tour. You can visit Dave Lakhani at Bold Approach on Monday May 17th.
The schedule has been updated in the upper right corner, on the tour page, and I here in this entry.
Tour Stops
Sorry about the in-tour changes. I hope you’ll pass the word along.
Inquiring minds want to know:
If a company set-up a external blog to talk to customers, would you consider that a free prize? If not, what could you do to make it one?
Only if it’s worth talking about! Most blogs are boring, self-absorbed, trivial and not worth remembering, never mind talking to people about. Company blogs are worse, because everyone wants to play it safe.
Safe is risky!
Safe is invisible!
If you want to play it safe, please don’t bother wasting time on a blog. It won’t work.
A blog for your customers becomes remarkable when you start doing stuff like posting negative feedback and angry letters. Or when you post instructions on how to buy the stuff you sell, cheaper, from someone else.
NO, you don’t have to be self-destructive (I assume in both cases above, there’s a reason to stick with you, and your candor actually helps) but you must be remarkable.
How do you balance finding an edge and with finding a market big enough to sell to?
Big markets didn’t used to be big markets. They used to be small markets. There are 2.4 million blogs. There used to be 10. There are millions of people drinking bottled water. There used to be none.
If you can make your idea spread, odds are that you’ll find a market. The hard part isn’t figuring out what’s big enough. The hard part is being remarkable.