Galley Cat ran a quick post about the FT/Goldman Sachs 2012 Business Book of The Year shortlist that was announced last week. The site directed people to excerpts, but they used Amazon book page links for all of them.

I tracked down some excerpts to the chosen books as well. I realize that some of them might be the same content you would get by downloading an Kindle sample, but with all of these, you can be reading words from the book in one click.

I put them all into a Storify thread to make it a little prettier and easier to share.

[<a href= “http://storify.com/toddsattersten/ft-goldman-sachs-2012-business-book-of-the-year-sh” target=”_blank”>View the story “FT/Goldman Sachs 2012 Business Book of The Year Shortlist” on Storify</a>]

I have always wondered who reads business books.

I know the category leans toward a male audience, one that is affluent and is likely educated.

In checking out some of the features in Bookigee’s new app WriterCube, I found a section of market profiles broken out by genre. Using data from Bowker’s Market Research, the business and technology category looks like this:

• Men 71% and Women 29%
• 57% are between the ages of 18-44
• 54% make between $50-$100K
• 68% have had some college education
• 58% live in the South or West
• 50% use Facebook and 19% use Twiter

The increased point is in regions where the country is growing, more people are reading business books.