Both of these books appeared in my mailbox this week.
Both of these books are about solving similar problems–about completion and what keeps us from getting there. The promised solutions though are very different.
Piers Steel wants to recognize all of the things that have been stopping you from doing and deal with your delaying. Russell Bishop wants you to find a new way through your cluttered and complicated life.
Now let me ask two questions: which one would you pick up based on the cover? And, which one do you think will sell better in the long term?
The framing of the book is everything and the number of people who can identify with the problem as well as the solution will tell you a lot about how well a book will do. The frame is not the only thing, but it certainly determines the size of the prospect pool for the book.