The Convenience of Good Enough

Robert Capps wrote a great piece for Wired in September called The Good Enough Revolution: When Cheap and Simple Is Just Fine.

He uses the Flip Camera, the MQ-1 Predator, and micro health clinics as examples of products that find huge success for providing the minimum level of capabilities to get the job done:

The attributes that now matter most all fall under the rubric of accessibility. Thanks to the speed and connectivity of the digital age, we’ve stopped fussing over pixel counts, sample rates, and feature lists. Instead, we’re now focused on three things: ease of use, continuous availability, and low price. Is it simple to get what we want out of the technology? Is it available everywhere, all the time—or as close to that ideal as possible? And is it so cheap that we don’t have to think about price?

This gives further support to Trade-Off framework with Capps’ Good Enough equating to Kevin Maney’s Convenience.

There is one thing I didn’t include in the original review of Trade-Off. Maney says technology is constantly pushing the outer edges of both convenience and fidelity. Capps’ piece illustrates that well.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s