“Most of my big ideas – and a lot of the small ones – start with my being annoyed.”
The same thing happens to me, maybe you as well.
I got annoyed by Chris Anderson’s Free.
This provided early fuel for the ebook I have been working on. I thought too much got mixed up in the no-price blender and that we had some how lost track of what was really important in the conversation about free. The book failed to pull the conversation together around a finite set of ideas.
I am going to make an attempt at talking about cost, price, margin, and free. And lock it together in a way that business people can think about it.
The ebook will be publishing on my favorite holiday of the year – February 2nd – Groundhog’s Day.