I spent the last four days at the HOW Design Conference in Chicago.
I came away utterly disappointed.
I hoped to spend four days with designers and soaking up some of the sensibilities of those creative types. I wanted to become a better client. I wanted to get an idea of how to integrate design better into product and service offerings.
This is what I got instead. There was an illustrator who showed a bunch of work and talked about how he could read auras (his grandmother was a psychic). There was this Austrian designer who clicked through slides of his portfolio. Great stuff, but I don’t know any more than I did when I walked in. The whole conference seemed to be like that for me. Lots of pictures and not much to learn.
I would love to see a gathering of businesspeople where we could talk with designers about how to improve what we offer by using better design. Is there anything like that now?