You know I am always a sucker for penny references.
Hanson was on On-Air with Ryan Seacrest today.
The lead single off their new album Underneath is Penny and Me. You can listen to a clip here.
Like almost everything here at A Penny For…, there is a business angle to this post. I first have to admit that I like Hanson’s music. Their last album had stuff I enjoyed.
After they got done playing, I immediately went to iTunes looking to download Penny and Me. I couldn’t find it. They listed all of their old albums, but nothing about the new one. I hopped over to Amazon and found the album will be released on April 20th. I would love to know how many people did the same thing I did.
I wonder if the immediate availability of digital media is going to require a change in the way it is publicized. I would argue that Hanson missed out on revenue today by not having the album available for purchase. Honestly, don’t know if I will be as hot after the song a month from now. Fans of Hanson will be willing to wait. What about all the people who thought to give them another chance? Unless they start getting airplay, Hanson missed an opportunity to convert those prospects to customers.
Now imagine, Hanson ends their performance and says, “If you liked the new song, visit iTunes. The single and new album is available there today.”
What do you all think? Is there any point in creating pent-up demand for product that can be experienced two minutes after you decide you would like to experience it?