What I Read – April 2016


The Happiness Advantage by Shawn Achor – This book follows perfectly the script for the modern business book. Achor lays out the problem: When comparing studies done on psychology, for every 17 studies on negative psychology, there is only one on positive psychology. He defines his language: “Happiness is the joy we feel striving after our potential.” And then he delivers utility backed up by the best psychology research of the last 15 years. Here are some things you can do to have a more positive mindset: meditate, find something to look forward to, commit conscious acts of kindness,  infuse positvity into your surroundings, exercise, spend money on experiences-not things, exercise a personal strength. Should

Culturematic by Grant McCracken – I am a fan of McCracken and had been sitting on this book for too long.   As an anthropologist, he looks for the things that make and shape culture. In his watching, McCracken has started to see a pattern for how memes, ideaviruses, and metaphoric mapmaking happens. He points to food trucks, Apple Genius Bar, Mystery Science Theater 3000, Wordle, NFL Films. The book is written as a hypothesis and that might frustrate some readers, but there is enough pattern matching to satisfy those looking for utility. I know this because I see culturematics all around me – How It Should Have Ended?, Portlandiathe $100 giveaway at 2012 World Domination Summit,  Shasha Martin’s journey cooking a weekly family meal from every country on the planet, Tyler Murphy filling in the blanks with Ben Solo and Chewbecca, Wine Library TV and now #AskGaryVee, Morioka Shoten Ginza: Japan’s One Book Bookstoresketchnoting, Black Lives MatterUniform Project, PechaKucha 20×20, WeWork Should

Graphic Novels

East of West Volume 5 by Hickman, Dragotta, and Martin – Just out paperback. This series is so good. I might need to start buying single issues. I haven’t done that in 35 years. They spent five issues just thickening the plot. Must

The Return of Zita The Spacegirl by Ben Hatke – This is the final book in the current trilogy. Hatke is clever with character, there is great action, and so. much. heart. My favorite line which sums up the series

“[Zita], you’ve helped a lot ‘o folk. An’ you did it by knowin’ when t’do what’s right, not by worryin’ ’bout what’s allowed.”

We need more Zita in the world. Must

Hawkeye vs Deadpool by Gerry Duggan, Matteo Lolli and Jacopo Camagni – If you are going to do Deadpool, it has to be funny. I thought this one was OK. Could

Little Robot by Ben Hatke – I started looking for more books by Mr. Hatke.  This one works well for a younger (and older) audience.  The book is about a little girl who finds a robot that fell off a truck and what happens when the factory finds out. It’s also about how we do the best we can for the things we care about and how our best sometimes isn’t good enough. Should


Zen Flesh, Zen Bones complied by Paul Reps and Nyogen Senzaki – This compliation of Zen stories and koans is made up of four smaller works: the modern 101 Zen Stories, the 13th century Gateless Gate, Ten Bulls and Centering. Many of the stories like A Cup of Tea and The Sound of One Hand have entered common culture as a result of its publication. Must

Reboot Podcast with Jerry Colonna – Jerry is doing something important on this podcast.  You could call it business with heart.  You could call it enlightened leadership.  I find he is at his best when he is coaching startup founders through their current challenge. He is so good at meeting them where they are and helping them see their struggle from a slighly different place. Should


Flour Water Salt Yeast: The Fundamentals of Artisian Bread and Pizza by Ken Forkish –  The book opens with his story of leaving a sales job at IBM to learn to bake bread in California, Minnesota, and France.  The author ended up in Portland and he now bread bakes and pizza makes. The book is a wonderful combination of narrative, better strategy for home bread making and infinite combinations of loaves. Probably need to go buy this one for my shelf. Should

WTF Podcast with Marc Maron – Lorne Michaels – Maron tried out for Saturday Night Live and failed twenty years ago. In his style, he resolves that open wound with Michaels and explores what makes SNL so amazing. Should

The Voyeur’s Motel by Gay Talese – It is impossible to read this and not have some reaction. It is the best piece of writing I have read so far in 2016. Must

WTF Podcast with Marc Maron – Louis CK – This is a great episode about the behind-the-scenes making of Horace and Pete.  I have only watched first episode so I can’t speak for the series, but I found the creative process that Louis CK described as fascinating. We wanted to make this thing that didn’t really exist – somewhere between theater and episodic television.  He wanted to say things and do things that didn’t match his past work. He wanted to show it to people as fast as he could put it out and without any warning or preview. He was able to get Edie Falco, Alan Alda, and Steve Buscemi to sign on to the show with one script (that should be endorsement enough to watch it all). Marc does such of good job of giving Louis space to talk about the emotions of making the series. Must

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