I bought my brother a gift card to iTunes for Christmas.
The Apple Store At Mayfair made the experience as simple as could be. I did not know buying something in a store could be made more simple and enjoyable.
There was a special iPod desk in the front of the store. I walked up and waited in a very short line (because it moved so quickly). Most folks were dropping $250 without blinking on Nanos. I grabbed the card I needed. The clerk scan my credit card in a Symbol handheld unit. He confirmed my email address (which he already had from my past purchases) and told me my receipt would be sent directly to my mailbox. People buying hardware were told the receipt was already in the box.
The nice man placed a sticker on the top of the card to confirm my purchase. It wasn’t a sticker dot or a roll of tape with repeating Apple logos. No, it was a rectangular sticker with the Apple logo that said “Lucky you.”