It is hard to express how happy I am to announce the rollout of The More Space Project.
I came up with the idea last December and it is really a product of its time. You have to think back a little bit to remember the conversation that was going on. Bloggers were starting to gain prominence in the media. ABCNews went as far as making bloggers one of their people of the year. Pundits in these same media organizations started questioning the legitimacy of their new online cousins. There was another line of questioning by bloggers about how many people could keep blogging if there was no money to be made.
The idea with More Space was to see what would happen if you gave business bloggers more space to develop the ideas they write about every day. The common complaint with weblogs is that they are best for short-form writing. Each entry is normally a couple of hundred words containing a single thought—and that thought is normally a response to something someone else has written.
So I asked some of my favorite business bloggers to write 5,000 to 10,000 words on a business topic they were interested in. That kind of length requires careful thought and consideration. I saw it as an opportunity to showcase bloggers as writers and thought leaders.
The project was developed with the same sensibilities as where the project came from.
- It is self-published to match the self-publishing that bloggers do every day.
- All the content is available for free on the site. Seth and Wilco (among many others) have shown that the more you give away the more you sell.
- The essays are published under Creative Commons, encouraging anyone to repurpose and remix them.
- All of the photography is from the outstanding community at iStockphoto.
The one aspect that some may consider old school is that fact that we actually published a book. My only response that is there is still something important in the eyes of the world about books as idea carriers. If you say you have a book, people listen. There is a historical quality to it. I would also say that the length of most of these pieces is beyond the tolerance of most for online reading.
The last piece that is important to mention is the transparency. We are going to share everything with you- the sales, the costs, the trials, the tribulations. After we cover the costs for the project, all of the authors will share the profits equally. We’ll share that to.
So, I really hope you’ll check out More Space and support the project.