Thoughts from Boeing on A380

Randy Baseler is the Vice President of Marketing for Boeing’s Commercial Planes division.

Baseler has started what he calls a web journal. Later in the entries, he refers to having done research into web logs. I think his “web journal” needs permalinks and an RSS feed, but it is a start. I sent him an email about it. We’ll see if her responds.

Now for the thoughts. Baseler starts with this:

Along with the A380 being an engineering marvel it also represents a very large misjudgment about how most passengers want to travel and how most airlines operate.

It’s quotes like these which can come back to haunt, but I think he backs it up to a certain extent:

Airbus is calling for a significant shift in recent trends. It believes we will all fly from hub to hub, with one or more connecting flights to complete our journey. Boeing believes airlines will continue to give passengers what they want — more frequency choices and more non-stop, point-to-point flights.

Consider that Airbus says London’s Heathrow will use the most A380s during the next two decades. Yet, the 747’s share of departures at Heathrow hasn’t changed during the past twenty years. Airbus lists Tokyo’s two airports and Hong Kong’s as major A380 hubs. But at those three airports, the 747 as a percentage of departures is about half of what it was in the 1990s. If large airplanes solve congestion, the 747 departures would have been going up.

I am fascinated to see how the rivalry progresses and it is great to hear comments direct from Boeing.

[via commoncraft]