We all know linking is an essential part of blogging. It creates conversation. It creates connections.
I want to talk about the words that bloggers hyperlink to in their entries. I think for the most part the decision process is unconscious, I think it is important to look at.
As I look through my own blog, my strategy varies. I find if I am talking about someone else I will highlight the verb in the sentence (i.e. Zach Braff of Scrubs fame is writing a blog to promote his new movie…).
I often hyperlink to the objects I want to highlight, like companies and blogs.
I also know that I will construct sentences differently if I need to put two links in the sentence. I always make sure that links aren’t next to each other and that there are words between them. I want to eliminate any confusion about where a reader will be going.
This almost reminds me of the exercises you would go through as a kid where you practiced emphasizing different words in a sentence. It showed how the sentence’s meaning can differ with a slight change. I think linking is like that.
The other consideration is search engines. Scoble told me he doesn’t really think about what words he links to, but sometimes thinks about how a search engine will view the links. I find it is sometimes hard to figure out a link when I am looking at an excerpt in Technorati.
So, here are the two questions to answer:
1. How do you decide what words to create links on?
2. Are there larger issues to consider when creating links in your blog?