The way it looks it will be impossible to avoid hearing about I, Robot this week. They are having a mega-advertisement on Fox tonight. MTV was doing an I, Robot themed 10 Spot last night. I was even flipping through the channels and saw the boys at Orange County Choppers talking to Will Smith about making a I, Robot chopper.
The marketing people for the movie have gotten very creative for the release of the film, but I don’t think the novelty of the approach is going to any more people to see it. I think it was going to be a big movie anyway.
I wonder if all of the hype will turn into a negative thing. I agree that it was going to be a big movie anyway. Now, so many people are expecting so much, it’s going to be tough for the film to live up to the hype.