It’s about the feed

A VC hits it on the head. It isn’t about your blog anymore. It is about the feed.

I was talking with my graphic designing friend Tim yesterday. We were talking about an identity for Astronaut Projects and a possible facelift here. I told him that there wasn’t much point in upgrading the look to A Penny For…, because less people are going to be visiting the site. They are going to come looking for the feed and subscribe. They may be back on a rare occasion to get some additional information. As feeds provide more stuff, visitors will visit even less.

With the first anniversary of A Penny For… coming up, we will probably spiff things up a bit around here.

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