I don’t think marketers fully consider the connections people are going to make with elements in their campaigns. I felt this way about Norwest Airlines using NWA in their advertising.
My latest gripe is MCI using the voice of Kiefer Sutherland in their commercials. Sutherland recently did a little movie called Phone Booth. For 80 of the 81 minute movie, we only hear his voice.
Celebrity voices have become common in commercials. I often find myself trying to figure out whose voice I just heard. In the MCI commercial, they have Sutherland use a deliberate and paced rhythm in the narrative.
I think it sounds too similar to the movie. Let me say it doesn’t leave a positive impression. I actually get a little freaked out hearing the voice of a sniper trying to sell me a comprehensive phone package.