Building a Business

I filed papers this week for my new company. I decided to form a single owner limited liability company. Since I was the only owner, the accountants pointed me in that direction. In Wisconsin, the forms are all online and for $130 you can have you own legal business entity.

I needed to come up with a company name for all of the paperwork. I always liked the name of the videogame company Rockstar Games, producer of Grand Theft Auto and Max Payne. I decided to look for another occupation with the same punch and a slightly cleaner image. The first thing that hit me was astronaut. It was probably all of the talk about the Mars rovers lately. I just liked the images it conjoured up – honor, adventure, pioneer, elite. The name for my new company of Astronaut Projects, LLC.

Your next question is going to be, “What are you going to do?”. Well, I have my fingers in a lot of different things and I am waiting to see what develops. The nature of the work is going to be project based. It is going to be a combination of business development, marketing, sales, and business strategy for people. You can call me a contractor who can perform those services.

My first project is working with KaosPilots (a Danish business school) and creating a wider audience for their book. To do that, I have created The Penny Store and we are going to start by selling it direct. I am going to talk more about the book this week.

There have been some great connections I have made through talking with other business bloggers and the Business Blog Book Tour. As more things develop, I will share them.