Everyone is talking about how Apple didn’t sell 100 millions songs like they said they would. Yesterday, it was reported that only 5 million of the potential 100 million songs have been redeemed in the Pepsi iTunes giveaway [via Dynamist].
Two thoughts:
- 5 million downloads!!!! Getting the U.S. population to do five million of same thing is a big deal.
- I am sure we have a marketeer in the blogsphere that can confirm for me a 5% conversion rate on a giveaway is nothing to complain about.