The Church has a great post on an article from the Chicago Tribune. With the drop in young men watching TV, the newspaper went on a quest to find them and found out what they are doing.

The attitude they found describes me to a tee. When my wife and I give gifts, we are always looking for something unique, something that fits the recipient, and something that wouldn’t expect. That requires some searching (which I love doing) and requires keeping your ears open for suggestions from others.

At my other blog, getting opinions from others is the whole point. I posted a request for suggestions on a carrying bag for my new Powerbook and 14 people told me what they thought was good. After initially buying a bag, I returned it and went with one of their suggestions.

Word of mouth is powerful. Trust is precious. A lot of companies need to get on board.