I have been following Jewelboxing since they launched their website a couple of weeks ago. Their product is a better jewel case for CDs and DVDs. The ‘indestructible’ case comes with perforated and scored paper inserts. The intended market is creatives and designers looking for a better way to present their product.
They have been using a daily blog to talk about their progress. They’ve talked about professions they should target. They have hinted at some promotions. They have discussed the merits of various payment methods. Since they have started shipping product, they mention the cities they ship to each day.
I think it is a great example of using blogging to pull prospects and customers into a company’s story.
P.S. I also love 5inch.com for cool trigger CD cases.