Adam Hanft writes a column titled “Wanted: Something New Under the Sun” in this month’s Inc. magazine. I think it goes well with Monday’s thoughts on the need to be remarkable. He comes at it from the other side, talking about the truly lackluster innovation in the marketplace. He mentions a few remarkable exceptions though:

There are some exceptions to the boring norm, though, and one of them is the inspiring Apple iPod, which has sold more than 800,000 units to date. The amazing thing about the iPod is that it isn’t a technological breakthrough, but a brilliantly designed solution that hits on all consumer cylinders: memory, speed, the tactile coolness factor. Whole Foods Market is another hot light. Started in Austin in 1980 with just one store, it has reached annual revenue of $2.6 billion by creating a richly differentiated consumer experience.