In this interview, I talk with Dan Pink, author of Drive: The Surprising Truth About What Motivates Us.
Pink says the conversation about motivation has either been about survival (eat, sleep, sex) or sticks and carrots (rewards and punishments). The trouble is that most work today involves creativity and creativity suffers when we use sticks and carrots. Motivation 3.0 is about autonomy, mastery, and purpose. If you don’t know the work of Edward Deci or Carol Dweck, you should definitely check this one out.
This is the nature of mastery: Mastery is an asymptote.
You can approach it. You can hone it. You can get really, really, really close to it. But…, you can never touch it. Mastery is impossible to realize fully. (p117-118)
Drive Interview with Dan Pink
Other highlighted books:
http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Ftoddsattersten%2Fidea-arena-podcast-one-percent-windfall-interview-with-rafi-mohammed Idea Arena Podcast – The 1% Windfall Interview with Rafi Mohammed by toddsattersten
In this interview, I talk with Rafi Mohammed about his new book The 1% Windfall: How Successful Companies Use Price to Profit and Grow.
"The strategy of pricing involves acknowledging that customers have different pricing needs and then making efforts to profit from these differences. Customer different in three primary ways"
- Desire a different pricing plan -> Pick-a Plan
- Have unique product needs -> Versioning
- Value a product differently -> Differential Pricing"
-The 1% Windfall, p28-29
The bulk of the interview is around those three pricing strategies and how business can expanded their views about how to use pricing to improve profits.
The 1% Windfall is one of the books I recommend in the ebook Free to Flexible: Four Simple Lessons About Cost, Price, Margin and The Options Available to The 21st Century Business. You can download the ebook here.
http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Ftoddsattersten%2Fidea-arena-podcast-switch-interview-with-chip-heath Idea Arena Podcast – Switch Interview with Chip Heath by toddsattersten
In this interview, I talk with Chip Heath about Switch: How To Change When Change Is Hard, the new book he co-wrote with his brother Dan Heath.
"What looks like resistance is often lack of clarity.
What looks like laziness is often exhaustion.
What looks like a people problem is often a situation problem." p17-18
The meme you are going to keep hearing with Switch is about the elephant, the rider, and the path. Chip and I talk about each of those concepts and their effect on our ability to change.