Sebastian Deterding has put together a great presentation that tempers some of the enthusiasm that has been generated from the gamification of almost everything with points, badges, and mayorships (see my post about Jesse Schell's talk)

He points to several books in the business genre that have been talking about how to use gaming:

• Fun Inc.: Why Gaming Will Dominate the Twenty-First Century by Tom Chatfield (2010)
• Changing the Game: How Video Games Are Changing The Future of Business by David Edery and Ethan Mollick (2010)
• Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Gabe Zichermann and Joselin Linder (2010)
• Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete by Byron Reeves and J. Leighton Read (2009)
• The Kids Are Alright: How the Gamer Generation Is Reshaping Business Forever by John C. Beck and Mitchell Wade (2004)
• Fish! A Remarkable Way to Boost Morale and Improve Results by Stephen C. Lundin, Harry Paul, and John Christensen (2000)

The most interesting title on gaming for me is one that has not been released yet – Reality Is Broken by Jane McGonigal. If you have not seen her TED Talk, I strongly encourage you to check it out.

I still think there is more for us to explore as media forms overlap more and more. Expect more posts exploring this idea.