Reduce Friction

What do I see in books?
I think it is a lack of friction for someone who wants to read books.
Meaning my information needs to be empathetic to the way people want to consume.
So,  if there are enough people who want to read a book in hardcover, I don’t have an ideological point of view on how one should consume.
I could give a fuck if you want to listen to it on Kindle or audiobook or read a hard copy.
The greatest job for all of us is to create no friction for somebody who wants it.
So, the place of a book in 2018 is lots of people read books.
So, I don’t have a problem producing my content in that form.

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