Seth Godin writes books for his tribe.

If you are not in the tribe, you might have read Linchpin or Poke The Box and be disappointed to see Seth cover the same territory.

If you are in the tribe, you’ll be happy with this next title (or spend $120 on Kickstarter to get a whole box of books).

In The Icarus Deception, Seth pushes hard on the many stories and cultural myths reinforce playing it safe.

Don’t fall too close to the sun.
Don’t step outside the norm.
Don’t challenge the system.

He makes a convincing case for how the stories we are told keeps us from doing great things.

For me, every one of Seth’s book has a passage that touches me and Icarus Deception was no different. Toward the end of the book, Seth shifts the point of view and tells the reader what the artist in your life needs from you. My wife started graduate school this fall and is studying Chinese Medicine. I read this section to her aloud and started to cry as I told her this was the template for how I planned to support her art over the next four years.

If you like the kinds of books Seth writes, I imagine you will find something just as special in this book.