I have proposed a panel for SXSW 2013 based on the work I have been doing with Every Book Is A Startup.

The panel is called from Cesna to 747: Minimum Viable Publishing Lessons. The panel description is:

Tablets and digital distribution have changed what books we read and when we read them, but the possibilities for how we create books in this new world are still constrained by the past notions of long lead times and unchanging permanence. Borrowing from the lessons of the Toyota Production System and the world of lean startups, this talk will discuss the concept of minimum viable publishing, how the inherently risky venture of book publishing can be made safer and what notions we need to let go of to see the new opportunities lie ahead for innovative authors and publishers.

Take a moment, click the button and give the panel a thumbs up.

THANKS!