My friend Danielle Marshall, who does publicity at Timber Press and runs her own consultancy dMarshall Marketing, says there are three ways to pitch the media.
- Illumination A Trend
- Dispel A Myth
- Solve A Problem
I would make the argument that if your book doesn’t do one or more of those things, you probably shouldn’t write it either.
Really insightful reflexion came to me after reading this. Thanks for sharing!
These could also be the basis for starting companies.
1) Add value to a trend
2) Do the something new or in the right way
3) Solve a problem