QR Codes are showing up everywhere.
I snapped this picture coming through Concourse C at Denver International Airport on Friday.
I snapped the Art of War QR code and was taken to a beautifully designed, mobile optimized website where I could download a pdf of the book.
Very slick.
I was able to scan that QR code from Google Reader and get the book 🙂
I was able to scan the code off of the photo above and it worked great. However, when I clicked the button to ‘Open an Account’ – the link to took me to the traditional web-browser home page of 1ST BANK, not a mobile optimized page unfortunately or even a landing page associated with the promotion. This is sad because the Free Books and Games promotion is so engaging and actually adds some real-world value to the user.
That is too bad. Sounds like poor integration back into the rest of their site.
Aside excuse to say that the flaws are everywhere, they are not perfect. Let’s hope that soon they will be eliminated.