Seth’s New Company Continues Big Week in Publishing

Yesterday, Seth Godin announced his new venture The Domino Project powered by Amazon. There is a blog post that philosophically describes his move into publishing (or actually back into publishing; he was a book packager in a past life) and a FAQ page to cover some of the details.

Seth is making some distinctive bets:

  • Amazon is a large enough platform to support a publishing company.
  • Speed matters.
  • The distance between creator and receiver needs to shrink.
  • Distribution should be global from Day One.
  • Digital matters just as much as print (maybe more).
  • Books still matter.

Most publishing professionals would say they agree with most of these too (except the Amazon point), but no one has made as big a move as Seth toward solving those problems (with the exception of a handful like Richard Nash’s Cursor).

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