Yesterday, Seth Godin announced his new venture The Domino Project powered by Amazon. There is a blog post that philosophically describes his move into publishing (or actually back into publishing; he was a book packager in a past life) and a FAQ page to cover some of the details.

Seth is making some distinctive bets:

• Amazon is a large enough platform to support a publishing company.
• Speed matters.
• The distance between creator and receiver needs to shrink.
• Distribution should be global from Day One.
• Digital matters just as much as print (maybe more).
• Books still matter.

Most publishing professionals would say they agree with most of these too (except the Amazon point), but no one has made as big a move as Seth toward solving those problems (with the exception of a handful like Richard Nash’s Cursor).