My Latest Project: Everything I Know About Business Books

Project Brief

With my first trip to the Frankfurt Book Fair, I wanted to create something I could give clients, prospects, and friends. Given my desire to grow my scouting business, I felt it was important that the object tie back strongly to my expertise in business books.


Compile my writings on business books over the last eight years and publish a short-run book called Everything I Know About Business Books using print-on-demand technology.

Tools Used

  • Adobe InDesign – best tool for laying out books
  • Lulu – print on demand service


  1. Compile my writings from a variety of sources including blogs, websites, magazines, and books.
  2. Place and format content in InDesign.
  3. Organize content making editorial decisions about organization and order of material.
  4. Create pdf file for upload to Lulu.
  5. Create cover art given specs provided by Lulu.
  6. Order books

Final Book Specifications

  • Trim Size: 6" x 9"
  • Color: Black and White
  • Page Count: 155 pages
  • Fonts Used: Neutraface Text and Adobe Garamond Pro
  • Number of Chapters: Six (Reading, Recommendations, 100 Best, Critiques, Images, and Lists)


  • 9/4 – Conceive Idea
  • 9/6 – 9/14 – Compile material and layout book
  • 9/15 – Submit to Lulu. Purchased expedited one-day printing (this is limited to 25 copies or less). 
  • 9/20 – Received completed books in mail.

Project Cost 

Printing $172.75

Shipping $37.49

Expediated Printing    $35.00 

Total Cost $245.24 (Unit Cost - $9.80)


It was a great project to test the speed and quality of print on demand, With a little more time, I would have gotten a sample and then produced the full production run and avoided a few errors.

If you are interested in seeing how the book turned out,  a sample posted on my Scribd account.

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