The mantra of social media is “Building your Audience”. The game becomes one of numbers. Who has more followers? How can I get people to become my fans and friends on Facebook?
“Build a Classroom” seems like a better mantra. The best of whom I read each day are always teaching: exposing me to new ideas, making an argument for a needed perspective, showing better tools to getting things done.
My grandmother started her career teaching in a one room schoolhouse, everyone learning together and learning from each other.
Some of the best ideas have been around for a long time.