http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Ftoddsattersten%2Fidea-arena-podcast-switch-interview-with-chip-heath Idea Arena Podcast – Switch Interview with Chip Heath by toddsattersten

In this interview, I talk with Chip Heath about Switch: How To Change When Change Is Hard, the new book he co-wrote with his brother Dan Heath.

"What looks like resistance is often lack of clarity.
What looks like laziness is often exhaustion.
What looks like a people problem is often a situation problem." p17-18

The meme you are going to keep hearing with Switch is about the elephant, the rider, and the path. Chip and I talk about each of those concepts and their effect on our ability to change.