Seth and I spend 20 minutes talking about the words he choose to use in Linchpin and what those words mean.

Art. Gifts. Emotional Labor. Shipping. Map Making.

http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Ftoddsattersten%2Fidea-arena-podcast-linchpin-interview-with-seth-godin& Idea Arena Podcast – Linchpin Interview with Seth Godin by toddsattersten

(You can also read my review of Linchpin here.)