Four Big Business Books To Start 2010

If you didn’t want to read about the collapse of the global financial system, there wasn’t a lot for you in the business book category in 2009. I have been posting reviews of the handful of my favorites over the last week (What Would Google Do?, The Four Conversations, and Trade-Off).

2010 is going to be different. In the next eight weeks, four big business books are going to be published, giving us plenty of ideas to talk about.

  1. Drive: The Surprising Truth About What Motivates Us by Dan Pink – The book was released last week (December 29th). I am about halfway through it and the book is working for me. I am going to be catching up with Dan later this month for an interview, so stay tuned.
  2. Linchpin: Are You Indispensible? by Seth Godin – I’ve read it already and loved it. Portfolio releases it on January 26th. More soon.
  3. Switch: How To Change Things When Change Is Hard by Chip Heath and Dan Heath – I have the galley and I am not as far as I should be into the book, but it is hard to bet against the Heath Brothers. The book drops February 16th.
  4. Rework by Jason Fried and David Heinemeier Hansson – The 37 Signals guys are taking their Getting Real message to the masses with this book from Crown Business due out March 9th.

I am going to be doing interviews with all of these guys, so watch for those as their books come to market.

Lots to look forward to as we start New Year!

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