My son went on a field trip to the outstanding Betty Brinn Museum today with his first grade classmates.

I am also on a field trip today. I’m taking the train down to Chicago to see Grant McCracken. Grant is an anthropologist who works with companies like Coca-Cola and IKEA to help them see the cultural implications to what they do.

He has authored several books and has another book coming out soon called Chief Culture Officer.

We’re going to talk about complex adaptive systems and the ability for cultural anthropologist to observe the behaviors going on within these systems.

I know, you wish you were here.

I promise this will be helpful for some other things I’ll be talking about soon.

PS I’ll try to squeeze in an interview about the new book.