If you own an Apple and are remotely interested in following the brand, Daring Fireball is a must read. It is a little bent toward the programmer set, but there is a lot to get out of the prolific John Gruber.

Case in point, this might be the best blog post title of 2007:

Yet Another in the Ongoing Series Wherein I Examine a Piece of Supposedly Serious Apple Analysis From a Major Media Outlet and Dissect Its Inaccuracies, Fabrications, and Exaggerations Point-by-Point, Despite the Fact That No Matter How Egregious the Inaccuracies / Fabrications / Exaggerations, Such Pieces Inevitably Lead to Accusations That I’m Some Sort of Knee-Jerk Shill Who Rails Against Anything ‘Anti-Apple’ Simply for the Sake of Defending Apple, and if I Love Apple So Much Why Don’t I Just Marry Them?