Have you seen the latest post from Jackie at Church of the Customer?
There’s a new breed of marketer taking shape these days: Citizen marketers.
Can I add to the list?
- Jones Soda invites customers to submit photos for their labels. It creates a great partnership between the company and citizen marketers. If they don’t choose your photo, you can order your own Jones with the photo of your choice.
- Jackie used Amazon’s photo submission option. I like ThinkGeek’s Action Shots better.
- How about Howard Dean supporters running to Kinko’s, making fliers, and going door-to-door handing them out? And this was before anyone even knew who Dean was.
- Might I say the Business Blog Book Tour is a form of Citizen Marketing?