Dear Brad, John , and Steve,

I went with my wife to see The Incredibles last night. You have created another masterpiece. The story, the characters, and the animation were all (forgive the pun) incredible. I wouldn’t even know where to start in telling you how much I enjoyed the movie.

About halfway through the movie, I started remembered all those SBC commercials I have been seeing with the Parr family. I decided I don’t want to see Bob, Helen, Violet, Dashiell, and Jack pushing product. Let them be the superhero family I loved in the movie. Don’t make the mistake of attaching all this extra mental baggage through “extending the brand”. Do you really need another revenue source for a film that is probably going to gross half a billion dollars?

Let stories be stories.

Sincerely,

Todd Sattersten