There is lots of buzz about the Mazada psuedo-blog [the site has been taken down].
I agree with everyone else. It doesn’t work.
My first thought was to say that corporate blogging is hard, but that is not true. It really isn’t that hard. There is no lead-time needed before you can do it. There is no technology barrier.
Maybe, it is hard for companies to talk to people. Without the veneer. Without the lawyers and message makers in between.
Companies don’t need an ad agency to figure out how to talk to people. You do need to decide how you are going to go to market, but then talk to people. If you are trying to figure out to talk to them, you are thinking too much.